Do Promotional Products Still Hold Value In This Digital Age?
We are in a digital age. The age where businesses choose to advertise online instead of in newspapers and prefer to use their social media pages to promote their products and services instead of travelling and showing them at events and exhibitions. Advertising online is completely understandable; you can market yourselves to the masses and get your products seen by a substantial number of people at a relatively low cost. So, what about sending out promotional products? Is this now too old fashioned? Are they needed in this age where online promotion seems to be working? Well, the answer is yes, promotional products are still needed. Promotional products are one of the most influential tools a company can use when it comes to connecting with their potential customers and increasing their brand recognition; 89% of people claimed they could recall the brand of a product they received in the last two years....