The do’s and don’ts of branded merchandise marketing – Part 2
Following on from the things to do to create a successful promotional product marketing campaign, here are some points on what could make your campaign fail or, what not to do. The don’ts Don’t leave it too late to order your products Promotional products can take a little time to produce. If you want the best products, it is essential to understand that they need to be designed, approved, produced, branded and distributed out to you or your customers and this can take a while. You will need to leave a fair amount of time to make decisions. If you are picking promotional pens as your product of choice your will need to consider the following: · What colour ink do you want the base of your pen to be? · How many colours are in your logo as this may affect the time it takes to brand the item? · Do I want a rollerball or a ballpoint pen? · Plastic or metal material? These are just a few of the questions to consider befo...