The do’s and don’ts of branded merchandise marketing – Part 2

 

Following on from the things to do to create a successful promotional product marketing campaign, here are some points on what could make your campaign fail or, what not to do.

The don’ts

Don’t leave it too late to order your products

Promotional products can take a little time to produce. If you want the best products, it is essential to understand that they need to be designed, approved, produced, branded and distributed out to you or your customers and this can take a while.

You will need to leave a fair amount of time to make decisions. If you are picking promotional pens as your product of choice your will need to consider the following:

· What colour ink do you want the base of your pen to be? 

· How many colours are in your logo as this may affect the time it takes to brand the item?

· Do I want a rollerball or a ballpoint pen? 

· Plastic or metal material? 

These are just a few of the questions to consider before an order can start to be generated, so make sure enough time is left to respond to these queries. On average from design to delivery an item could take 10-15 working days.

Don’t think of cost as the only factor

The cost of the promotional items that you want to purchase is important, especially if your marketing budget is tight but, it isn’t the only factor you should consider. If your budget can stretch to higher cost and higher specification branded merchandise, then go for it but, it is much more vital to consider how useful the product is, will it stand out in your customers minds and help to spread the word about your business?

Don’t forget to follow up with your customers

Once you have given out your gifts, its always an ideal gesture, to see how your customers are getting on with your giveaways a few weeks down the line. If you have gifted a large bundle of promotional items to your clients, it’s a good idea to keep in touch and make sure your clients are happy. This keeps the lines of communication going and will help build your business relationship for the future. 

For further information on promotional products lease head to www.bmtpromotions.co.uk

Comments

Post a Comment

Popular posts from this blog

The Importance of High-Visibility Clothing at Work

Image
High Visibility clothing (Hi-Vis) is a type of Personal Protective Equipment (PPE) worn in a working environment so a person is more visible. It’s a type of clothing that has reflective properties, or is made in a colour that is distinctly different from the background. Wearing high-visibility PPE enables people to be more aware of your presence, which in turn will help them to act faster in the event that they could potentially endanger you or them. What industries should wear Hi-Vis clothing? Occupational workers that would be need to wear Hi-Vis PPE include: construction workers, airport staff, warehouse employees and railway and motorway workforces. Wearing high-visibility clothing can reduce accidents in high traffic areas such as construction sites and industrial areas. At these places of work hi-vis clothing or PPE is required under Health and Safety regulations. Aisles in large storage warehouses can have relatively silent forklift equipment travelling along t
Read more

Top Giveaways To Help Raise Awareness For Your Charity

Image
A charity is a non-profit organisation set up to help and raise money for those in need. Many charities, especially smaller ones, are run by volunteers alone so they do not have big budgets, if any, for advertising and creating ways to promote their charity and raise much needed funds. Promotional merchandise is a great, fun way to raise money at charity events. Some promotional items can be given away at fundraisers to increase awareness about the charity or, some can be sold to obtain important funds for the charity’s cause. Here are some great giveaways that won’t cost a charity an arm and a leg but, will raise a lot of awareness for those in need. Promotional Wristbands It’s rare to see a person say no to receiving a wristband , especially if it’s free. Wristbands are a popular accessory around the world and at bmt Promotions we have taken the opportunity to create our own custom imprinted rubber bracelets. These wristbands feature your charity’
Read more

How Sustainable Bags Can Be Used To Promote Your Small Business?

Image
  Traditional forms of advertising have fallen by the wayside in today's era of social media, email, and internet advertising, despite the fact that they are still quite effective and inexpensive. Promotional goods are an example of this type of marketing that is more traditional. When it comes to marketing, promotional products are a powerful tool, especially for small firms that might not have the capital for expensive Instagram campaigns or Google ads. Custom printing of your branding onto a variety of product types allows you to produce a unique item of product that will help promote your business. Reusable small printed jute bags are a top seller among promotional items. Green bags, whether they are reusable branded shoppers or custom-printed totes, are a great way to get your message out there because they are like a walking billboard. Plus, they're multipurpose, so you can use them for more than just advertising your company. Hand out promotional tote bags at t
Read more