Promotional Products – Are They Becoming Redundant?
Some Marketing Managers choose not to use promotional products to promote their business. This is because they feel that the idea of gifting items to potential customers will not work as well as other advertising methods. With social media as an effective and inexpensive way of showing a business’s latest products or advertising an offer or a service, it’s easy to think that those promotional products could become redundant. Why pay money to send out promotional gifts when a social media post will do the same job? Well, a social media post can be glanced at, taken note of, or dismissed. If you have a promotional product that you can hold in your hand, one that sits on your desk ( promotional pens ), hangs on your wall ( promotional calendar) or is useful daily ( promotional power bank ) then your business logo will be seen more regularly. This creates a potential for people to come and visit your website, call you or come to your store in the future. Promot...