How To Make A Big Impression At Your Next Trade Show

A trade show is an event held to bring together members of a specific industry to exhibit, demonstrate, and discuss their latest products and services. Many different businesses display at trade shows at one time so, having a distinctive exhibition stand is key to getting attendees to come to you. 

Some brands have been taking their business message with them to trade shows in a literal way, with pop-up shops. A pop-up shopis the temporary retail outlet where physical space is used to create a long term, lasting impression with potential customers. The shop design is emblazoned with the businesses branding in daring colours and fonts, so the company and their message cannot be forgotten.

 

Pop-up shops can be built and dismantled numerous times enabling them to be taken to many trade shows across the country. This is a very expensive way of advertising your brand and one that a lot of businesses simply cannot afford.

You can take inspiration from the pop-up shop idea and create your own eye-catching visual display for the trade shows you’re attending by using a pop-up display. These displays come in an array of sizes from 1m x 3m to 4m x 3m. Your business branding and bespoke design can be printed onto the display using four colour process print. Your vibrant graphics will be seen from a distance, drawing attention from your customers who will come and see what you have to offer.

Alongside the pop-up displays, adding other exhibition items will improve your booth further and create a pop-up shop feel, drawing more potential customers to your stand.

Promotional banners including roller banners and pop-up event banners make striking additions to any display. Roller banners are double sided and can hold a great amount of information about the products or services that your sell, communicating your business message. The pop-up event banner is a great flexible display product that will make your message stand out from the crowd at any event either in-doors or out. Its portability means it can be easily transported to many events. Positioning both types of banners with your pop-up display will create the pop-up shop effect.

 

The use of vibrant colours and snappy slogans with promotional event flags will entice customers and make them pay attention to whatever you may want to sell or show the attendees. Place the flags by the side of your display or, around the trade show venue, telling people where to go to visit your stand. These flags come in a variety of sizes and can be used at indoor or outside events. The design and message on the flag will be produced to your requirements.

So, if you’re planning an indoor or outdoor event, find inspiration in the pop-up shops bold design, and your potential customers will come flocking.

For your bespoke exhibition stand design, please get in touch with us here at bmt Promotions – your branded merchandise team.

Website: bmt Promotions


Telephone: 01933 409489

Comments

Post a Comment

Popular posts from this blog

The Importance of High-Visibility Clothing at Work

Image
High Visibility clothing (Hi-Vis) is a type of Personal Protective Equipment (PPE) worn in a working environment so a person is more visible. It’s a type of clothing that has reflective properties, or is made in a colour that is distinctly different from the background. Wearing high-visibility PPE enables people to be more aware of your presence, which in turn will help them to act faster in the event that they could potentially endanger you or them. What industries should wear Hi-Vis clothing? Occupational workers that would be need to wear Hi-Vis PPE include: construction workers, airport staff, warehouse employees and railway and motorway workforces. Wearing high-visibility clothing can reduce accidents in high traffic areas such as construction sites and industrial areas. At these places of work hi-vis clothing or PPE is required under Health and Safety regulations. Aisles in large storage warehouses can have relatively silent forklift equipment travelling along t...
Read more

Top Giveaways To Help Raise Awareness For Your Charity

Image
A charity is a non-profit organisation set up to help and raise money for those in need. Many charities, especially smaller ones, are run by volunteers alone so they do not have big budgets, if any, for advertising and creating ways to promote their charity and raise much needed funds. Promotional merchandise is a great, fun way to raise money at charity events. Some promotional items can be given away at fundraisers to increase awareness about the charity or, some can be sold to obtain important funds for the charity’s cause. Here are some great giveaways that won’t cost a charity an arm and a leg but, will raise a lot of awareness for those in need. Promotional Wristbands It’s rare to see a person say no to receiving a wristband , especially if it’s free. Wristbands are a popular accessory around the world and at bmt Promotions we have taken the opportunity to create our own custom imprinted rubber bracelets. These wristbands feature your charity’...
Read more

Five Branded Valentines Treats for Your Valued Customers

Image
St. Valentine’s Day is nearly upon us and, it’s the perfect time to tell your customers how much you appreciate them with some love inspired promotional gifts. Branded Heart Shaped Confectionary Chocolates and sweets are a delicious way to tell your clients how much you appreciate their custom or, express to your employees how much you appreciate their efforts. BMT promotions have a range of assorted products that you can send including, boxes of branded chocolate hearts, tins of promotional mints or even a promotional heart-shaped slab of milk, dark or white chocolate coated in various flavours like chilli, sea-salt and caramel. These fabulous promotional products are on the confectionary page of the bmt promotions website, take a peek . Stress Love Hearts As much as love is in the air over St. Valentine’s Day, if you’re at work, you may feel bogged down with tasks and be a little stressed out. What better gift than a branded stress heart for your customers or employees to...
Read more